#RaceTogether: Starbucks Wants Their Baristas to Talk Race with Coffee Getters

#RaceTogether: Starbucks Wants it’s Baristas to Talk Race with Coffee Getters

Now university arts students can put that degree to proper use. Starbucks is launching a new initiative in their US locations – which let’s be honest is a boat load – they want their Baristas to talk race, yes race relations, with customers.

Now, Starbucks CEO is kind of going against the grain here … most company heads would shy away from the whole thing but not Howard Shultz.

The #RaceTogether campaign was launched as a pilot initially but now will be taken on nationally. Employees are asked, but not ordered, to bring the issue of race with their customers. A pamphlet, with some information and hopefully some potential conversation starters will be circulated.

I don’t know if I’d really have a lot of time to get into with a Barista … seriously. All I want, seriously, is my venti flat white and be on my way. Thanks Starbucks!