Well its here!!!
tidal

Rumors of a top-secret confab involving more than a dozen of music’s biggest stars is true!
Many high-profile artists have changed their social media profile images to a shade of turquoise and are posting in support of the premium streaming music service, including Kanye West, Rihanna and Nicki Minaj.

The service will cost members $9.99 US a month for standard quality sound, or $19.99 a month for “lossless high-fidelity sound,” says the Tidal website.

The teaser from earlier today:

UPDATE as of 3:00PM Tidal has begun a live stream from their website: tidal.com

Owners of TIDAL:
Alicia Keys
Win Butler
Jack White
Beyonce
Jason Aldean
J Cole
Daft Punk
Jay-Z
Kanye West
Deadmau5
Madonna
Rhianna
Nicki Minaj
Usher

….just to name a few!