WATCH: Apple's New Ad Will Make You Want To Hug Your Mom

Damn Apple, giving me all the feels in 30 seconds.

This may just be me, but this ad TOTALLY made me tear up. Maybe it’s just the touching music in the background (Because You Are Who You Are by K.S. Rhodes), but Apple has a GENIUS marketing team.

They just released a new ad celebrating Mothers Day, which is a continuation of their “Shot On iPhone” campaign. So the entire ad was shot on an iPhone (well, several different individuals iPhones) and it’s the BIGGEST emotional rollercoaster of your LIFE in 30 seconds.

Check out the touching ad below!!! (I’m totally crying again.)

MARY