Bieber Goes Shirtless To Promote His New Song...

Bieber did something a little bit different to promote his new song..

A collaborative song with Major Lazer, Ed Sheeran and Benny Blanco, “Cold Water,”

So he…

posts a backflip .gif on social media?

#coldwater new single with @MAJORLAZER next Friday pic.twitter.com/zcSowOsqGf

— Justin Bieber (@justinbieber) July 13, 2016

Well whatever works for ya Justin!

–@IsTylerJordan—