Sears Canada Has A New Logo & People Aren't Happy

Sorry Sears, that’s just the internets opinion!

No disrespect to Sears, because I’ve gotten some pretty SWEET deals in there!

BUT they’ve decided to retire their old blue and white logo, for something even more understated. Get ready for this.

Yes. That is Sears Canada’s new logo. In a press release they said:

“The clean and contemporary logo features a timeless font with a fresh take on the maple leaf, signaling a redefined modern era for the brand.”

I mean, I GUESS so?!?! But Twitter users had some other things to say.

The new Sears logo: because being boring is better than being ugly https://t.co/RhebUeI3E0

— Josh Kolm (@JoshKolm) August 24, 2016

New Logo for Sears Canada #design Boring as can be. https://t.co/paKfGTQaAw

— ShiftIdeas (@ShiftIdeas) August 26, 2016

Sears Canada’s new logo. This is a move in the wrong direction. https://t.co/nJF7twu7T7 pic.twitter.com/m0XkRfUzDa

— Septembre Anderson (@SeptembreA) August 26, 2016

How do you feel about the new logo?!

MARY