Eminem runs fake Slim Shady obituary in Detroit newspaper
by nicolina.moscati on May 14, 2024, 01:05pm. MST
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Eminem performs during Voodoo Music & Arts festival 2009 at City Park on October 30, 2009 in New Orleans, Louisiana. (Photo by Tim Mosenfelder/Getty Images)
Eminem is notorious for pushing boundaries, and his latest promotional stunt for “The Death of Slim Shady (Coup de Grâce)” takes the cake – a fabricated obituary in a legitimate newspaper.
This week, readers of the Detroit Free Press were stunned to find an unexpected entry in the obituary section – a tribute to none other than Slim Shady himself.
The obituary reads like a darkly comedic farewell to Eminem’s iconic alter ego. It charts Slim Shady’s evolution from an underground rapper in Detroit to a polarizing superstar. Born from the Detroit rap scene of the late ’90s, Slim Shady rose to fame with hits like “My Name Is,” which catapulted him into the mainstream with its provocative lyrics and visuals. However, his glorification of a bleak worldview ultimately became his undoing.
While the obituary is a clever marketing ploy for Eminem’s latest album, it’s not listed online by the Detroit Free Press. Nevertheless, the printed version has sparked conversations and shares online.
We’re about to get one of the best promo and album rollout we’ve had in years from Eminem if he keeps all this up. ???? This is in Detroit newspaper, it’s a Slim Shady obituary!! ???? pic.twitter.com/hDtLIqrN6u
— SyrianAlmond?? (@SyrianAlmond) May 14, 2024