Urban Decay Discontinues the 'NAKED' Palette

OK. EVERYBODY CALM DOWN.

If you love makeup, you know about the iconic NAKED palette. This is THE palette to own when it comes to making your eyes pop.

After 8 years, Urban Decay announced they have discontinued the OG NAKED palette.

Oh, and they announced this in the most extra way: WITH A FUNERAL.

https://www.youtube.com/watch?v=GpYYhMvH5bQ

I bought this palette when it first came out, and have probably gone through 6 of them since. It is my favourite and this news crushed me.

Urban Decay released a statement, which also reads a bit like an obituary:

“Today, the beauty world mourns Urban Decay’s beloved Naked Palette, the product that revolutionized neutral eyeshadows. A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret. Passionate Naked collectors — and pretty much anyone with eyes — will remember Naked as the beauty product that changed their lids forever. It was beautiful and mythical and millions of superfans, from misfits to moms to models, will miss Naked from Virgin to Gunmetal.”

Wende Zomnir, the creator of the palette back in 2010, said “Saying goodbye to Naked is extremely bittersweet. It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor — just wait and see.”

I AM NOT OKAY.

The palette raked in over $1 Billion for Urban Decay, but they said it you’re going to go out, you should go out on top.

As sad as this new is, there is a silver lining for us NAKED-lovers. Stores that carry the product, like Sephora, will be selling the palette up to HALF OFF until it is gone. That is… if you’re lucky to find one.

Break out your wallets friends, it’s time to go shopping.

Rest easy, NAKED. You will be missed.