Hijabi Beauty Vlogger Nura Afia Is CoverGirl's New Brand Ambassador

CoverGirl’s KILLIN’ IT.

CoverGirl is known for breaking barriers. First we had news of the very first male CoverGirl (James Charles) last month, but they’re not done yet! The brand introduced beauty vlogger Nura Afia, a Moroccan Muslim woman from Denver who wears a hijab, as its latest ambassador!

?#LashEquality = bold, sexy lashes for ALL.? At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, ? to be a part, and stay tuned for more!

A photo posted by COVERGIRL (@covergirl) on Nov 1, 2016 at 9:21am PDT

Afia started her YouTube channel in 2011 and has since gained 213,000+ subscribers and 13 million views!! Her tutorials range from basic looks to smokey eyes to different ways of wrapping head coverings. Oh and did I mention how FLAWLESS she is?!?!

Next up: @nuralailalov! Her feelings on being a part of COVERGIRL’s #SoLashy fam? “Ecstatic.” So thrilled to have this genuine beauty as one of the faces of #LashEquality: bold, sexy lashes for all. ?

A video posted by COVERGIRL (@covergirl) on Nov 5, 2016 at 8:07am PDT

Afia is officially the first ever Hijabi CoverGirl ambassador and joins other CoverGirl’s for the brands campaign #LashEquality. She said:

“I never thought I would see Muslim women represented on such a large scale”

???? #Nuralailalov #babylailalov #blue #iceblue #ice #Denvermua #denvermakeupartist #bluemakeup

A photo posted by Nura Afia (@nuralailalov) on Oct 14, 2016 at 4:41pm PDT

??????? #babylailalov #Nuralailalov #mua #denvermua #hijabi #hijabi #brows #contour #anastasiabeverlyhills #velourlashes #velourlashesofficial #katvond #moroccan #moroccangirl #lashes #colorado #eyes #denvermua #denvermakeup #denvermakeupartist

A photo posted by Nura Afia (@nuralailalov) on Mar 28, 2016 at 12:33pm PDT

Wedding Bound ? #hijab #hijabi #moroccan #henna #makeup #velourlashes #velourlashesofficial #wedding #contour #highlight #lashes

A photo posted by Nura Afia (@nuralailalov) on Jul 26, 2015 at 8:34pm PDT

MARY