https://www.instagram.com/p/BVmqegOl-Wx/?tagged=coachxselena

 

The campaign photos have finally arrived!!

 

After announcing her partnership with Coach back in December 2016, Selena Gomez stars in Coach’s 2017 fall campaign and all photos are shot by fashion photographer Steven Meisel.

 

https://www.instagram.com/p/BVkPqlsldrW/?taken-by=coach

 

https://www.instagram.com/p/BVk8Q4llbye/?taken-by=coach

 

Selena says, “Coach was actually one of my first designer purchases.  Where I’m from in Texas, Coach was the must-have brand. I remember saving up with my cousin, Priscilla, to get matching wallets.”

 

https://www.instagram.com/p/BVkGOYQFhKg/?taken-by=coach

 

The collection with Coach first launched in 2014 by Creative Director Stuart Vevers and he says that Selena is perfect for the brand’s future vision.

 

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course.  To me, she speaks to a generation; she connects.”

 

https://www.instagram.com/p/BVllS5ADXE2/?tagged=coachxselena

 

https://www.instagram.com/p/BVkWPVDANLs/?tagged=coachxselena

 

Meisel says, “From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort.  It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”

 

 

https://www.instagram.com/p/BVn4fCChbPv/?tagged=coachxselena

 

And as for Selena and her OWN style, she’s definitely not afraid of transformation:  “My style has definitely evolved over the years but remaining classic at the same time.  As far as my daily look it depends on my mood that day. I love a great pair of jeans and boots or sometimes I want to have a bit more fun with my look.”

 

 

https://www.instagram.com/p/BVkMaXUgjuF/?tagged=coachxselena

https://www.instagram.com/p/BVn1aM1FH9c/?tagged=coachxselena

 

In addition to her new campaign, Coach also launched 3 new IT bags for the season: The Rogue, the Swagger and the Edie.

 

 

https://www.instagram.com/p/BVn1Luwlj1j/?tagged=coachxselena

https://www.instagram.com/p/BVnrnQnF7R4/?tagged=coachxselena

https://www.instagram.com/p/BVn0pW2l2Zg/?tagged=coachxselena

Filed under: Coach, Selena Gomez